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Retail

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Surveying the shift in customer experience within retail

Retailers see triple-digit gains

Price has always been the most vital differentiator for consumers, when choosing between competing offerings. In the digital era, however, customer service and experience is fast replacing price as a way for retailers to distinguish themselves from the competition. Within…

The emergence of a unified retail model

Lack of attention to Customer Experience is costing your business-study reveals

A new understanding of ‘mass-marketing’ Psychologists have a term to describe how our brains scan things we encounter to see if it relates to anything we already know, or if it is something that fits in a new category. It…