Showmax to Launch Live Sport Offering in South Africa


Showmax is expected to launch its new service – Showmax Pro – in South Africa on Wednesday 19 August, after initially rolling out in Nigeria, Kenya and 40 additional countries throughout sub-Saharan Africa.

Showmax Pro will bundle the existing Showmax entertainment service with music channels, news, and most excitingly, live sport streaming from SuperSport. It will feature all Premier League, Serie A, La Liga and PSL games, as well as a wide range of other live sport events.

Here’s a closer look at Showmax offerings:

Showmax Showmax Pro
Showmax Showmax Mobile Showmax Pro Showmax Pro Mobile
Series, movies, kids’ shows, documentaries
IAAF Athletics, pro boxing, major international marathons, & more
Music channels Trace Urban, Trace Gospel
News channels Africa News, Euronews, Newzroom Afrika
Football: all Premier League, Serie A, PSL and La Liga games
Number of concurrent streams 2 1 2 1
Smartphone and tablet apps
Smart TV, laptop, Android TV, Apple TV apps ✓*
Maximum video resolution HD SD HD SD
14-day trial
*Supported smart TVs: Samsung Tizen (2017-2020), LG WebOS (2014-2020)

 

Showmax originally launched in August 2015 and is available across sub-Saharan Africa. In June 2019, Showmax began testing sport live-streaming, and the new Showmax Pro service is based on the results of this.

Niclas Ekdahl, CEO of the Connected Video division of MultiChoice, says “the live sport test we ran on Showmax in conjunction with SuperSport has been well received, so that’s forming an integral part of our new Showmax Pro service.”

Another key development for African markets has been adapting the service for the data connectivity constraints on the continent and focusing on the most-used viewing devices.

In November last year, Showmax launched a mobile-only service for smartphones and tablets featuring all of the Showmax content but at half the cost of the standard Showmax service and consuming less data. This service has also proven popular, so in addition to the standard version of Showmax Pro there will also be a mobile-only version at half the price.

The pricing of Showmax services is as follows:

  • Showmax Mobile $3.99
  • Showmax $7.99
  • Showmax Pro Mobile $8.99
  • Showmax Pro $17.99
Edited by Jenna Delport
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