Tech company set to disrupt South African outdoor mobile market

July 31, 2019 • Mobile and Telecoms, Southern Africa

Tech company set to disrupt South African outdoor mobile market

Tech company set to disrupt South African outdoor mobile market.

Crosscall, a mobile tech company that specialises in outdoor mobile devices, is said to be making moves to ensure its presence is felt in the South African mobile market. According to the company, they have seen profits rise from $57 million to $79 million in earnings within the space of a year.

Cyril Vidal, Founder and President of Crosscall, says, “Our excellent sales performance confirms our commitment to offering unique products that are durable and reliable. New continents are growth and profit drivers for Crosscall. We have created a segment that is proving to be increasingly dynamic because it corresponds with consumer and business design usage.”

Julien Fouriot, Sales Director for Africa, agrees with Vidal. She says, “Crosscall has taken steps to ensure its success in each market they enter. Aside from above-board products that are rigorously tested before hitting the shelves, Crosscall focuses on the B2B market actively seeking out organisations that need tougher cell phones. Some of these industries include farming, security, mining and civil engineering to name but a few”.

Crosscall says South Africa, being the second-largest market in Africa, provides the company with an excellent launch platform because of the country’s stable mobile telecommunications operators. South Africa’s mature mobile market is driven by technology with increasing 4G and IoT capabilities. 

Crosscall mobile devices locally available include:

  • SHARK – X3 – this device is not only waterproof it also floats
  • TREKKER – M1 CORE – this device is ideal for any outdoor enthusiast, it boasts a wide-angle and action camera
  • ACTION – X3 – this device features a longer battery life and can be recharged and transfer data at the same time 
  • CORE – X3 – is a fully waterproof device
  • TREKKER – X4 – Crosscall’s flagship device is suitable for the extreme outdoor enthusiast. The device features a unique action camera that allows sharing across online multimedia platforms

Fouriot concludes, “South Africa is a well-known destination for outdoor and sporting enthusiasts from the Cape Argus to the Comrades Marathon. It also is a country full of B2B businesses that need robust devices. Crosscall wants to provide mobiles that fit seamlessly into both the professional and outdoor enthusiast’s lifestyle”. 

Edited by Jenna Cook

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