Fujitsu Siemens successful in groundbreaking product design

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fujitsu_siemens_logo.jpgFUJITSU Siemens Computers, winner of the 2009 International Forum (IF) design award, and one of the leading suppliers of computers in the continent, said the award for its ESPRIMO range of products underlined the success of its investment in new and groundbreaking product designs.

The company was awarded an IF design award for its ESPRIMO Mobile series professional notebooks as well as for the ESPRIMO MA, a tablet PC designed specifically for the health care sector.

“The awards demonstrate that Fujitsu Siemens Computers’ investment in new and groundbreaking product design has been successful,” said the company. The iF product design award is a prestigious achievement within the design scene, and demonstrates that Fujitsu Siemens Computers’ initiative to create a new and consistent product design for its business portfolio, has been effective.

“It was only this spring that Fujitsu Siemens computers first introduced its new “core & shell” design concept. As part of this design concept, all interfaces are located at the black core of the product – be it in servers, PCs, notebooks as well as in a mouse or an USB stick. Ports or card readers are located at the front of a PC or notebook. The black core is enclosed by a cover that contrasts with the core in either colour or material.”


Toni Koberling, who heads the Design Department at the company, said, “Fujitsu Siemens Computers, generally believes that product design must visualize the specific purpose of a product.”

The International Forum Design decides the renowned IF product design award annually in November and presents the award to the winners in March. Fujitsu Siemens Computers has been among the award-winners for years in a row–ITNewsAfrica.