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South African e-commerce website to compete with ‘brick and mortar’ retail sector

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Jenna Delport
Jenna Delport
I’m a tech writer, world traveller, avocado-eater and dog lover, not always in that order.
South African e-commerce website to compete with 'brick and mortar' retail sector
Allsale Club co-founder, Justin Drennan.

Attention all shoppers, attention all shoppers! Please find the latest specials on our landing page, note that our ‘express’ checkout has no maximum item limit and our friendly search bar will be happy to help you locate anything you can imagine – oh, and welcome to the future of retail.

There’s no doubt that the retail sector is in the midst of a transformation – from clothing and home decor to dining and groceries, consumers no longer need to physically visit their favourite stores in order to buy exactly what they want. With that said, there’s a new online shopping business in town – Allsale Club.

Built by co-founder, Justin Drennan, and CEO, Michelle Lehrer, Allsale Club is a ‘members-only’ online shopping business which aims to save consumers money on everything from everyday branded items like batteries, razors, and cleaning products to luxury items such as fashion, fragrances, cosmetics and watches.

The online store, which launched in early September 2019, leverages Wantitall and Parcel Ninja processes, infrastructure and IT development – transforming it into a fully functioning chain from supplier to consumer.

Allsale Club works with suppliers around the world to bring more than half a million products to South Africans, many of which are not currently available on local shelves,” says Lehrer. “With a members-only approach, the business model is driven by membership fees and not margins. This means we pass great prices on to our members and we have developed internal incentives based on decreasing margins.”

“We plan to disrupt retail sales in South Africa by using a business model similar to that of Costco, the American multinational corporation which operates a chain of membership-only warehouse clubs around the world. They stand for quality at great prices, and this is what we will deliver to Allsale Club’s members.”

To become an Allsale Club member, consumers need to pay a monthly fee starting at R79 – with no contracts, lock-in periods or cancellation fees. “Many of our members will save more than the monthly fee in just one purchase. As our membership base, grows, the better our purchasing power to seek out great offers and exclusive buys for members,” adds Lehrer.

According to Lehrer, the site will not only take care of all import-related charges including duties but also offer free returns. “We’ve made our business transparent for customers – the price you see online is the price you pay, including VAT, with no hidden customs duties.”

“We are everyday value and everyday great prices – technology and the marketplace have met and the result is Allsale Club.”

Edited by Jenna Cook

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