2K Games has announced that it will partner with The Leukemia & Lymphoma Society (LLS) as part of the company’s WWE 2K20 global marketing campaign. 2K, through this partnership, aims to support breakthrough-blood cancer research that could advance lifesaving treatments and support and critical support for both patients and their families.
This partnership aligns with Superstar and the cover-star of WWE 2K20 Roman Reigns, who is a leukemia survivor. 2K hopes to provide a unique new platform for education, support and awareness.
2K hopes to use its large social media presence to urge its customers and followers to share the LLS message and link across platforms such as Twitter. 2K will donate $2 to LLS for each tweet, up to $500,000. Consumers will not be required to make a donation or purchase to make an impact, according to 2K. 2K also plans to provide copies of Company-published video games to blood cancer patients, coordinate visits with 2K personnel and WWE Superstars to hospital partners of LLS, host LLS personnel, patients and their families at upcoming WWE 2K20 promotional events and more.
“Partnering with The Leukemia & Lymphoma Society, the global non-profit leader in the fight against blood cancers, is a natural extension of our WWE 2K20 relationship with WWE and Roman Reigns and an opportunity for us to give back to the community, raise awareness and join the fight to find a cure. Roman’s strength and perseverance to win his battle with leukemia is truly inspiring to all of us, and we are proud to feature him on both the cover of WWE 2K20 and through a dedicated 2K Towercelebrating his incredible career journey,” said Chris Snyder, Vice President of Marketing, 2K.
“As an organization founded 70 years ago by a family who lost their 16-year-old son to leukemia, we are committed to finding cures and helping families affected by cancer, through our investment in research, free patient support services and financial support, and by advocating for laws that provide access to quality, affordable care,” said Louis DeGennaro, PhD, LLS President and CEO. “We are pleased to reach a new generation of families through this exciting partnership with 2K and we are grateful for their support of our quest to end blood cancers,” DeGennaro added.
WWE 2K20 will release worldwide on 22 October 2019 for the Xbox One, PlayStation 4 and PC.
Edited by Kojo Essah
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