MENU’s new partnership set to reinvent the airport experience

September 10, 2019 • Cloud Computing, Southern Africa's new partnership set to reinvent the airport experience partners with Sabre to reinvent the airport experience. (image source: EWN.)

Global travel technology company, Sabre announced on Monday, 9 September 2019, that it is partnering with South African airlines, in a bid to reinvent the airport experience for Kulula customers thanks to the implementation of Sabre’s new ‘Digital Workspace’ solution.

Digital Workspace, Sabre’s first completely cloud-based solution, hopes to enable airport agents to deliver a seamless and personalised airport experience to customers.  According to the company, this solution will equip agents with workflows that eliminate the ‘traditional linear check-in’ procedure and improve agent productivity by up to 30 per cent compared to current processes.

This technology will be rolled out across all the airports that serves, assisting more than 1,200 agents.

“Investing in new, digital technologies is crucial to our strategy, which centres around improving the travel experience for our passengers,” says Wrenelle Stander, Executive Director – Airline Division at

“In today’s digital world, our customers expect a reimagined air travel experience, and Sabre’s digital technology will help us achieve our goal of becoming the most visionary and customer-centric carriers on the African continent.  With Sabre’s Digital Workspace, we will transform the airport experience to be more seamless, more personalised and less stressful – moving us a step closer to a fully digital integrated operation.”

“Today’s digitally-savvy travellers are expecting a more seamless experience from their airlines,” says Dino Gelmetti, Sabre VP of sales in the Middle East and Africa.

“Passing through the airport is traditionally one of the most stressful aspects of travel, so reducing queuing times and checkpoints will make a huge difference for’s customers. is one of the most progressive airlines in Africa, and Sabre’s cutting-edge technology will enable it to differentiate itself within a highly competitive and challenging environment – improving efficiencies and creating an unrivalled customer experience.”

Edited by Jenna Cook

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