Johannesburg packaging design agency, Stratcom Branding, has announced the opening date for applications for the Sisonke Design Sprint– a bi-annual social responsibility initiative which gives two 100 percent black-owned SMME’s, a pro-bono packaging design every year. This year, they also challenge other members of the industry to join and partner with them in their efforts to help SMME’s succeed.
Sisonke was launched in 2018 to coincide with Mandela Day – as Nelson Mandela’s legacy challenges all South Africans to play their part in growing our country’s people. The first candidate chosen was Sharpeville Breweries, a craft brewer from the Vaal Triangle, from Sharpeville Township.
Twice a year, Stratcom Branding opens applications for one small business to be selected in this shoulder-to-shoulder initiative where the successful applicant will be walked through the branded packaging design process. The end goal is to create disruptive, hard-working and relevant branded packaging, at a global design standard.
“As the founder of an SMME that started in my kitchen, I believe that small businesses are the ticket for economic recovery, growth and job creation in SA,” explains Gail Macleod, CEO of Stratcom Branding. “Yet an estimated 75% fail – 71% in the first year. Distinctive packaging design is often something SMME’s pass up on due to lack of resources, yet it could make all the difference.”
And this year they are challenging other companies in the chain to join them. She says, “It would be great to see other businesses in the chain, such as label printers, marketers, plate makers, and distributors or even retailers, step into their place in the chain of successful product and brand development packaging from farm to fork.”
(Entries will only be considered if they meet the following criteria):
- Small business registered status (SMME’s) who have been registered and active for 2 or more years;
- Entities officially registered with the Republic of South Africa;
- 100% Black owned businesses (BBBEE status);
- Only companies with physical products will qualify for a packaging design makeover;
- This applicant is subject to and must abide by the laws of the Republic of South Africa.
Opening date of applications for suitable applicants
- 4 March 2019
Closing date for applications
- 15 March 2019
Further details on how to apply for the Sisonke Design Sprint, is available at www.stratcombranding.com
Edited by Daniëlle Kruger
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