The television set has come a long way from small black and white screens embedded in wooden cabinets. Today’s sets are ultra-high definition and smart, complete with artificial intelligence features that ask what you would like to watch and even suggest content you might like based on your viewing history.
Intelligent voice interaction is considered to be the way forward in pushing the user experience to the next level, but building such systems requires a great deal of research and development. Innovative companies such as LG are therefore partnering with Google Assistant to give its modern displays the AI-fuelled edge required in a crowded market.
Intuitive technology
Smart TV market penetration across the world has increased steadily to become the most common smart device in the home. In the United States, for example, 69% of households own a smart TV.
As TVs have evolved, so too have remote controls. Remote controls were designed to simplify how TVs are used, have now actually become quite complex with some TVs making use of full keyboards as remotes.
With a ThinQ AI-equipped LG TV that uses Google Assistant, all users must do to change channels, view photos, or start up a gaming console is tell your TV what to do. You will also be able to ask your TV for information about the show you’re watching, sports scores, weather updates and even turn on your music, all with a few spoken commands.
Google Assistant will allow your TV’s features to complement your activities. If you’re running on a treadmill, you’ll be able to ask your LG TV to show you a video that’s synced to your pace.
In addition to making TVs intuitive and easier to use, AI will also provide the necessary technology to make videos look better on 8K TVs, which offer four times the resolution of 4K TVs and 16 times the resolution of HD TVs.
Promising research
According to Nielsen Consumer Insights research into Product of the Year 2018, the LG OLED TV, which was the winner in the TV category, was attractive across age groups with appeal and innovation ranking higher among upper LSMs.
The LG OLED TV is an entertainment powerhouse that brings both Dolby Vision and Dolby Atmos together with active High Dynamic Range (HDR) for an even more breath-taking HDR experience.
The LG OLED TV scored highest on appeal, innovation and satisfaction, indicating that consumers appreciate technologically advanced home entertainment devices. The Nielsen research is particularly promising as there have been misconceptions and infrequent security concerns about AI-enabled appliances.
Consumers are displaying high levels of satisfaction with smart TVs that provide, among other features, access to streaming portals, and will therefore appreciate the seamless usability and instant access that the next generation of smart, AI-enabled devices will offer.
By Dean Daffue, Go-To-Market Manager, LGESA
