Speaking at the celebratory event at the Hilton Hotel in Sandton this evening (27 July), CEO Jonas Bogoshi, who took over the reins of the company from John Miller in 2007, was delighted that Gijima’s clients, partners, staff and suppliers had joined them to share in the company’s success.
“As a nation, we are all still buoyed by the successful hosting of one of the greatest global sporting events on African soil, and this should continue to drive us all to deliver world class service in whichever areas we operate,” says Bogoshi.
The company’s good financial performance is attributed to its resilience during the tough trading conditions of the current global recession, a solid base of long-standing clients, and a focus on containing costs and preserving cash.
“As an organisation we realised that, in order to face the future and achieve our goals, one of the areas we needed to tackle was our brand. In November last year, the Board took the decision to evolve the company name and its associated brand identity, and to rejuvenate the current GijimaAst brand. I feel South African companies, and society in general, don’t celebrate their successes enough. Today, with the launch of our rebranding exercise, we have something to celebrate,” states Thoko Mnyango, Gijima’s Managing Executive: Marketing, Communication and Transformation.
“In the last five years, GijimaAst has evolved its brand identity to reflect its resilience and dynamism as a company. With the new financial year in July, the organisation will drop the AST and be known simply as Gijima. This is not to say the company is neglecting the AST brand and its valuable role in shaping the company. Rather, we are intent on simplifying, standardising and enhancing our brand positioning by moving away from a silo approach when going to market, to a holistic provider of technology solutions.
