One in every two new Kenyan subscribers opt for Zain Mobile

ONE in every two new mobile phone subscribers in Kenya during the months of August and September selected ZAIN as their preferred mobile service provider, a research by a local firm AC Nielsen Kenya has shown.

According to the findings, customers are selecting ZAIN owing to the mobile phone company’s superior network quality and affordable on-net and cross network calling rates.

“The strong showing by the ZAIN brand has been largely driven by the successful Vuka tariff campaign. ZAIN moved ahead of other operators in the country by resonating with consumers and understanding that the vast population is very conscious about the ability to talk across networks at all times at affordable rates, with no complications and penalties,” the report notes.

ZAIN managing director Rene Meza welcomed the findings, saying the new Vuka tariff had recorded tremendous success since its launch on the market a month ago.

“The tariff has grown in popularity because this is not a limited offer. Subscribers are interested in consistency,” Meza said.

The countrywide survey involved respondents who were selected randomly. The researchers carried out face-to-face interviews with subscribers who had bought or acquired a new SIM card or mobile phone in the past three months.