Technology convergence through mobile TV advertising

Mobile phones are becoming more and more popular as electronic devices such as personal computers and gaming machines, than as tools for making and recieving phone calls. Mobile technology has brought about smart innovations and we are now witnessing a trend in its convergence with other electronic devices such as the television.

A phenomenon that will soon have a defining impact on the evolution of mobile technology in Nigeria is mobile television advertising.
Multichoice, the South African company that promotes the DStv satellite service across Nigeria, is now partnering with MTN Nigeria, the country’s leading telecommunications provider, to offer a bouquet of 10 television channels on the MTN network. What this means is that, MTN subscribers who possess the technology compatible mobile phones will be able to watch television from their mobile phones anywhere, anytime.

Thanks to the partnership between MTN Nigeria and Multichoice, we can watch the TV right from our mobile phones – or should I say mobile devices?

Using the DVBH technology – i.e Digital Video Broadcast Handheld technology – specialized handsets which are compatible are being deployed by both companies in making mobile television accessible to tens of millions of Nigerians.

The television on our mobile devices now opens up a whole new world of advertising opportunities that will reach out to more and more mobile consumers. Advertising is one key area that will be revolutionized by this new mobile technology convergence and will make mobile TV advertising a very lucrative spot. With Nigeria as the largest telecoms market in Africa, I think there will be more investments in Nigeria’s mobile TV space in the next couple of years.

By Loy Okezie

About Loy Okezie

With a background in Business Management & Strategy, Loy Okezie runs his own technology and media publishing site (www.startupsnigeria.com), where he reviews and analyses tech startups and web applications from Nigeria that are making a buzz in today’s new web/digital space. He is also a contributor for Startup Africa.

Before now, Loy worked as a career consultant with Careers Nigeria, the leading jobs and recruitment portal in Nigeria. As a speech delivery expert, he has trained hundreds of people with the priceless skills of public speaking while working with the Guild of Orators – a professional organisation that regulates professional speaking in Nigeria.