Oracle’s Siebel CRM and Oracle CRM On Demand are positioned as leaders in Forrester Research’s October 2008 independent report, “The Forrester Wave: Sales Force Management, Q4 2008.”
In Q2 2008, Forrester interviewed 17 CRM vendors with 22 leading sales management solutions for “The Forrester Wave: Sales Force Management, Q4 2008.” The products were evaluated against 214 criteria and three scenarios: multichannel sales force management; direct sales force management; and indirect sales force management.
Forrester stated that leaders of this report lead the market “thanks to overall functionality and strong product strategies and usability” for multichannel sales force management; “strong sales capabilities, technical architectures and usability” for direct sales force management; and “strong product strategies, technical architectures and usability, as well as strong capabilities to support industry business processes” for indirect sales force management.
Both Siebel CRM and Oracle CRM On Demand were named as one of the leaders in all three of multichannel, direct and indirect sales force management categories.
Forrester Research’s report states that Siebel CRM “boasts very strong capabilities in SFA, but it is even stronger in partner channel management” as a product that “runs on a modern architecture that’s open, scalable, secure and reliable and that is set up well to integrate with other systems and databases.”
The report also states that Oracle CRM On Demand, “has strengths in sales analysis for direct sales and social web capabilities for both direct sales and partner channel management. Other strengths include low subscription costs, fast time-to-value – due to the application being SaaS-based – and very strong usability.”
“We are proud to be named a leader in the latest Forrester Wave Report, and will continue our innovation in sales force management,” said Oracle Senior Vice President of CRM Anthony Lye. “The sales team is a vital force behind the success of any business. Siebel CRM and Oracle CRM On Demand offer the perfect fit for individual organisations seeking to harness the power and benefits of direct, indirect, or multichannel sales force management.”
