South Africa:MTN & MediaCompete part ways

MTN South Africa and MediaCompete announced yesterday that they have decided to go their separate ways after 18 months. They also announced that MTN will move to Mindshare, sister company in GroupM.

The ‘break-up’ follows a number of meetings to determine how MTN SA’s future needs would be served in terms of service delivery and account management.

MTN SA believes the move will provide the optimal levels of service delivery that it requires for its business moving forward.

“We have taken a joint decision to move the business based on the specific needs of the MTN SA business,” said MTN SA chief marketing officer Pieter Verkade.

“There has been significant growth and demand with regard to our media needs in recent months and we feel that we will gain added value and benefit by moving the account. We have enjoyed a fantastic working relationship with MediaCompete and appreciate their understanding of these particular circumstances. We part ways on very amicable terms,” Verkade said.

By IT News Africa staff reporter