Five Ways iGoogle Gadgets Can Help Your Online Marketing

August 19, 2008 • Top Stories

Five Ways Utilise iGoogle Gadgets for Marketing

1. Exposure: Millions of internet users access gadgets from their desktops at work or at home every day. By creating a gadget you can make users aware of your brand through useful content.

2. Engagement: It’s no good having a static placeholder in the hectic world of international connectivity and dynamic multimedia. Your brand needs to be a living breathing entity of online

3. Unique Potential: Planning something special for the future? Endless additional gadgets can be used for different purposes and prospects, while gadgets can also be adapted to work on other

4. Generate Traffic: Interactivity allows you to engage users and potential customers through updates and news feeds – by directing this flow onto your website or blog, you can usher interested users to where they need to be.

5. Tracking: Gadgets afford you much information syndication potential – and monitoring your interactions within the ad itself as well as the generated traffic and overall performance only leads to
better insight and market positioning.


Learning More About iGoogle Gadgets?

Google South Africa and Quirk eMarketing have teamed up to create a
workshop aimed specifically at marketers, developers and designers.
The event will be divided into two sessions which will focus on the
marketing and advertising benefits, as well as a look at the creation
of gadgets for developers.
The workshop is part of the Google Qualified Gadget Ads Expert
programme for marketers and developers; a drive by Google to develop
and improve marketing and advertising via gadgets.

Hosted by Rob Stokes and Craig Raw of Quirk eMarketing, the first API
gadget themed talk in South Africa, the Google Gadget event is set to
be held in Midrand, Gauteng on August 25, 2008 at 4:30pm. Booking is



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