McLaren partners with OnePlus for a special edition partnership

Formula 1 team and performance car maker McLaren and OnePlus have announced a new partnership.

The two companies are looking to unlock a new long-term technology partnership as they bring together the legacy of both brands to launch ‘something special’.

The collaboration between the two brands will unfold in India on 12 December 2018 in India. The partnership incorporates both McLaren Automotive and McLaren Racing, one of the most successful teams in Formula 1 history.

With this collaboration, OnePlus and McLaren are looking to unlock a new long-term technology partnership as they bring together the legacy of both brands – speed, craftsmanship and innovation.

Commenting on the partnership, OnePlus CEO & Founder, Pete Lau said, “McLaren and OnePlus were born in a similar way – with a big dream to create something special. Starting from nothing, we challenged ourselves to never settle. Today we unveil a true testament to innovation, a salute to speed.”

OnePlus and @McLarenF1. Forever in pursuit of speed. Experience the #SalutetoSpeed on December 11. https://t.co/inqbUCRYcK pic.twitter.com/Q7HGBqmZtw

— OnePlus (@oneplus) November 27, 2018

Lamborghini has developed its own-brand smartphones over the years, of course, all with high-end price tags that have actually become less shocking as premium brands amp up their top-end offering.

In October, Huawei announced its own sportscar-inspired smartphone: The Porsche Design Huawei Mate 20 RS, which is gradually rolling out to various markets, having hit China  first on November 17.

Given these trends, it is likely that McLaren and OnePlus are collaborating on a deluxe smartphone inspired by McLaren’s racing team, at least for the first stage. But whereas McLaren has a reputation of developing luxe products for those with a fat wallet, OnePlus is known for providing premium devices at a cost far more affordable than the competition. Though this device — if it even is a device — is likely to be more spendy than previous models, it may still be less than competitor flagships.

Edited by Neo Sesinye
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