Airtel Nigeria partners with Oando Marketing

Oando Marketing and Airtel Nigeria have announced a strategic retail partnership. The aim of the new partnership is to deliver Airtel products to customers, across Nigeria, using the expertise and knowledge that Oando already has in understanding multiple facets of the market.

Airtel Nigeria has been seeking new entrances into retail opportunities and appears to have found one with Oando, and the company believes that it will be able to expand its retail footprint in the country.

“This will give Airtel customers access to telecommunications services at over 300 Oando branches across the country,” a company representative said, which should deliver better services, more products and an increase in customer service opportunities for both the company and customers.

The move by the telecom operator comes as services in Nigeria for mobile phone users has increased moderately, over the past few years, after a series of deflating reports revealed that many in Nigeria were becoming frustrated with the status of service being given to users.

While it may be too early to ascertain the impact the partnership will have on the sector, it is a new strategic path that Airtel Nigeria hopes will deliver more than simply products to customers, but allow more opportunities for users to have access to assistance and service.

Joseph Mayton