MMA plans new offices in Nigeria

Mobile Marketing Association (MMA), a global non-profit trade association representing all players in the mobile marketing sector, plans to open a business office in Nigeria by 2012.

The MMA acts as a pseudo regulator and ensures professional mobile marketing via its research papers, industry events and advertising standards.

The move to Nigeria has telecom sector analysts excited over the possible impact the association could make in that country.

“We are really pleased to learn of this movement from MMA because it means that the Nigeria telecom sector is at least getting to the level where they believe it is worth their interest to establish an office in the country,” said Joseph Obi, a former Nigerian communications ministry official and now independent analyst.

Nigeria has some 90 million mobile users and over 50% penetration, which analysts believe could have been an important factor in the MMA’s decision to set up shop in Nigeria.

MMA currently has 26 councils across the globe and is the leading mobile marketing association with over 700 corporate members.

By: Staff Writer