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The next generation of consumer classification

According to global information services company, Experian South Africa mastering a dynamic brand and customer connection is critical in the digitalised environment. Experian launched its new consumer segmentation system, ‘Mosaic’, which classifies the South African population and enumeration areas into…

Is Industrial IT the next wave for Africa?

Kenya, East Africa’s industrial nerve centre is on the cusp of real growth and innovation. In fact, according to the African Economic Outlook in 2015, East Africa was again the continent’s fastest growing region and is expected to continue its…