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Jaco Lintvelt Takes Helm as Incubeta’s New Managing Director

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Incubeta, an International Digital Marketing Partner, has appointed Jaco Lintvelt as the new Managing Director of Incubeta Africa, strengthening the South African team’s ability to serve both local and global brands through its suite of data-driven services.

Previously, he spent nearly three years at Google as a Senior Sales Consultant in Financial Services, where he built strong relationships with key stakeholders in the Large Customer Sales (LCS) client base. Prior to this, he held roles at Dentsu SSA for six years, serving as the Managing Director for Dentsu Data Labs Sub Saharan Africa and Managing Director of iProspect.


Incubeta LOGO
Incubeta LOGO

“It’s an honor to re-join Incubeta, a team consistently recognized by the industry for both its innovation and ability to impact its clients’ performance. Incubeta’s growth has mirrored my own passion: partnering with clients to ignite their success. Today’s market demands a potent blend of strategic brilliance with media and data, as well as flawless execution – a balance Incubeta consistently achieves and what I will be working with the team to build on in the coming months and years,” says Lintvelt.

The appointment has received resounding support from the entire Incubeta team, with Sally Laycock, CEO of Incubeta EMEA, stating: “We are delighted to have someone of Jaco’s caliber join our team. We have no doubt that his rich industry insight will benefit our African clients, and his previous leadership experience perfectly positions him to nurture and grow a vibrant and talented group of industry specialists at our African operations. We are looking forward to working with Jaco as part of our global leadership team.”

Lintvelt believes that South Africa’s marketing industry still faces the challenge of a siloed landscape, with brand and performance operating in separate worlds.

“Businesses need to understand how these forces work together to build value. Companies that master the synergy between brand storytelling and performance-driven results will outpace the competition. This requires exceptional marketing, a rock-solid media strategy, relevant creative, and future-proof data and measurement that deliver clear ROI insights to the C-suite,” he says.

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