Safaricom has launched Baze – its new video streaming platform – in Kenya. This subscription-based mobile-first service is expected to offer a wide selection of local and regional short-form videos in entertainment, music, news and sports.
The telco says it is placing the entertainment Kenyans want at their fingertips while providing local content creators with an additional platform to share their stories and monetize their content.
“The new service will offer customers a wide variety of video content and provide content creators an additional platform to monetize their content. We are looking to get the best forms of monetisation for creators and to give users a worry free experience when using the platform” says Kenyan business person, Sylvia Mulinge.
“As we launch Baze, we are also pleased to announce that the platform will host new content not seen anywhere including a brand-new Kenyan action drama, Mission to Rescue which will be available exclusively on Baze for 3 months before being unveiled anywhere else.”
Safaricom Kenya has launched a campaign where subscribers can get free data every day for 90 days depending on their data usage profiles.
According to Gadgets Africa, this offer is “aimed at empowering more customers to take their offline passions online as part of the country’s digital transformation agenda”.
Peter Ndegwa, CEO of Safaricom, says “smartphones and the internet have become critical in our day to day lives, empowering us in different ways by connecting us to more opportunities. The 90-day free data campaign seeks to ensure that no customer is left behind by ensuring that all our customers can now access the internet, even at no cost”.
Subscribers can redeem free daily data by dialling *544#.
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