Facebook CEO Mark Zuckerberg announced that the social media platform will now allow its users to turn off political adds.
“Everyone wants to see politicians held accountable for what they say – and I know many people want us to moderate and remove more of their content,” Zuckerberg wrote in a USA Today op-ed.
“For those of you who’ve already made up your minds and just want the election to be over, we hear you – so we’re also introducing the ability to turn off seeing political ads.” He added that the platform will still remind users to vote.
A company spokesperson told CNBC that Facebook will begin implementing the feature and make it available to all users over the next several weeks.
Users will be able to turn off and remove ads of a political nature, as well as social or electoral issues from political candidates, or other organisations who have a political disclaimer on them indicating that an ad is “paid for by” a certain entity.
Zuckerberg also announced that Facebook will take steps to boost voter registration, voter turnout, and marginalised voices ahead of the 2020 presidential election and that the platform’s aim is to help four million people register to vote, according to Business Insider.
In order to facilitate this, Facebook is creating a Voting Information Centre, Zuckerberg says, with information about registration, early voting and mail-in voting. Details such as how and when to vote will also be offered by the centre.
Zuckerberg also said Facebook will continue working to combat foreign interference on its platform by tracking and taking down “malicious accounts.” The company removed 3.3. billion fake accounts in 2018 and 5.4 billion last year as of November.
The social network has been under the microscope in the last few weeks after it refused to follow Twitter in fact-checking President Donald Trump’s misleading statements on its platform.