From series and film streaming to playing video games online to watching wrestling, to getting a variety of bacon delivered to your home every month – the future demands you have a subscription to something.
So why not a subscription to a car, or many cars?
“Changing up your ride is as easy as binge-watching your favourite show,” says Nissan.
On Wednesday the Japanese car manufacturer says that it would launch a subscription service that allows drivers to switch to a different car as often as every day, reports Business Insider.
“Nissan Switch”, the name of this new service, is scheduled to launch in the Houston area as a test run, says Nissan in a release. There are two tiers to the service, namely the “Select” and ‘Premium” tiers at $699 and $899 a month, respectively.
When choosing the Select tier, you will gain access to models like the Altima sedan and Rogue crossover. Premium is offering access to the Maxima sedan and the Armada SUV.
To join the program, subscribers will have to pay a fee of $495 on top of the first month of their chosen service. The subscription includes “unlimited switches as often as a new vehicle each day,” delivery, cleaning, insurance, roadside assistance, and regular maintenance.
Subscribers wishing to switch to a new car have only to use the Nissan Switch app or text your “personal concierge” to schedule your switch, according to the program’s website. The vehicle will then be delivered within an area pre-specified.
“Nissan Switch is another way that Nissan is testing alternatives to the notion of traditional mobility without long-term financial commitments for our customers,” Andrew Tavi, Nissan’s VP of external affairs, said.
“For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution.” With the GTR available for an extra $100 per day, for a maximum of seven days.
However, an analysis of the car marketplace by Edmunds, a car research and review company, says this new subscription will be much more expensive than traditional car leases over the course of three years.
Other manufacturers like Audi, Lexis and Mercedes-Benz are also currently working on plans for Netlfix-like subscription services in the future.
Edited by Luis Monzon
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