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Trend Micro launches new channel programme in Sub-Saharan Africa

June 25, 2019 • Cloud Computing, Digital Transformation, Southern Africa

Trend Micro launches new channel programme in Sub-Saharan Africa.

Indi Siriniwasa, Vice President of Trend Micro Sub-Saharan Africa.

On Monday, 24 June 2019, Trend Micro Incorporated unveiled its new channel partner programme for the Sub-Saharan Africa region. With this programme, reseller partners will be able to access a host of benefits to fast track channel enablement and provide the basis for improved customer service delivery.

“Our resellers in the region are maturing exponentially. Their knowledge of the cloud and customer demand for cloud solutions has accelerated, and as a result, so has their desire to better secure the cloud – from the data centre to the edge and everywhere in between,” states Indi Siriniwasa, Vice President of Trend Micro Sub-Saharan Africa.

“The launch of our new channel programme aims to incentivise partners with even greater rewards for their sales efforts, and gives them access to the technical expertise, certifications, and tools they need to boost their project delivery.”

According to Siriniwasa, the programme is designed to assist existing partners to grow their business and pave the way for new partners to get on board. Following a tiered approach, the programme is made up of bronze, silver, gold and platinum partners with varying benefits based on the sales and technical competencies of partners.

Partners can access their benefits and register new deals through the online partner portal. Financial benefits extend deal registration and renewal discounts as well as incentive programmes to name a few. With access to sales and marketing resources, resellers will benefit from dedicated sales resources, sales leads, marketing collateral and campaigns.

“As a channel first business, we are deeply committed to our partners throughout the Sub-Sahara African region and have seen a host of opportunities for growth in the market for our channel. We believe that with our re-energised channel programme we can fast track the development of our partners and ensure they meet the ever-changing security demands of an industry bombarded by disruptive technologies,” ended Siriniwasa.

Edited by Jenna Cook

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