Telkom Kenya has announced that its subscriber base has increased by one million and reached 4 million subscribers in six months. To celebrate this, the telecommunications firm launched a promotion to reward 50 subscribers with a Toyota Belta.
Telkom is now set to invest in the second phase of network modernisation and expansion of 3G and 4G networks throughout the country.
“In 2017, we completed the first phase of our national backbone and metropolitan transmission network. Our 4G network is currently available in 32 towns and urban centres across the country. We have also doubled its capacity and coverage on the 3G Network, improving our customer experience,” Telkom, Chief Marketing Officer Levi Nyakundi said.
According to Nyakundi, the rapid acquisition of new customers is a result of the investments the company has made to improve its infrastructure.
The latest Communication Authority statistics on mobile subscriptions for the first quarter of the year 2017/ 2018, saw Telkom post the highest growth in the industry, to stand at 3.4 million subscribers. This figure is poised to hit the 4 million mark within Q1, 2018.
According to Nyakundi, the telco is implementing a 360-degree customer-centric strategic approach to its operations, aimed at sustaining a superior customer experience on the network.
“We remain committed to delivering best possible value to our customers and it is consumer engagement campaigns such as these and others that will deliver on our value proposition for the long term,” he added.