Nigeria’s Tecno targets youth market with SIM phone

Nigeria is hoping that by focusing on contribution to the country’s 3G Android market and rolling out its latest dual SIM smartphone, the N3, it will attract and help empower the youth market. 

Nigeria's Tecno has rolled out a new dual SIM smartphone, the N3, to attract younger users. (Image: Google/

Tecno Vice-President Arif Chowdury, who unveiled the phone in Lagos, confirmed the device was targeted at young people.

“It offers access to social networking, apps and entertainment at a good price point. The company has partnered with Airtel Nigeria, Qualcomm and Spinlet to develop and market the smartphone,” he said.

According to the company, service provider Qualcomm “provided its Snapdragon MSM7225A, chipset for the phone, and Airtel will offer consumers who purchase the device enjoy six months of complimentary data, the Punch reported.”

The Tecno N3 runs on Android 2.3 and is powered by a 1GHz processor.

It is hoped that this latest device will help to encourage growth for the local market and improve overall customer satisfaction, an aspect of the telecommunications market that is being heavily regulated by the Nigerian Communications Commision.

David Eto