Study shows 21 million Kenyan mobile subscribers by 2011

The total number of mobile subscribers in Kenya is expected to grow exponentially to 21 million by the end of 2010, according to Worldwide Mobile Industry Handbook 2009, Portio Research. Jinny Software, a global supplier of messaging and media solutions to mobile network operators, also reports an increasing trend in the country’s mobile messaging traffic.

The company today announced that its SMSC and MMSC platforms now handle 80% of all mobile messaging traffic in Kenya, with approximately 14 million subscribers. One of the country’s largest operators reported over 85 million SMSes for New Year’s Eve 2009, and a similar number for New Year’s Day, which highlights the continuing popularity of SMS messaging.

Jinny is using SMSC and MMSC platforms, part of Jinny’s Next Generation Messaging Solutions, to offer interactive messaging solutions to its customers. The company delivers messaging, call & media and mobile advertising solutions.

Jinny Software operates from its headquarters in Dublin, Ireland and offices across the globe, with service teams located in Brazil, Ireland, Kenya, UAE, Panama and Malaysia. The company is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market.