THE GSMA Mobile Innovation Research has revealed that innovation in the mobile phone industry around the world is as strong as ever during the global economic downturn.
Survey findings released this week by the GSM Association reveal that an overwhelming majority of global mobile network operators, investors and technology vendors believe that the current economic malaise is actually driving innovation in the telecoms industry.
The in-depth industry study, which surveyed the opinions of 200 senior executives working at MNOs, venture capitalists and mobile innovators around the globe, indicated that nearly 70 per cent of respondents believe that the increased need to prove a business case for new products and services during a downturn helps rather than hinders innovation.
Furthermore, 80 per cent of the industry strongly believe that maintaining levels of spend on research and development (R&D) is vital if mobile network operators are to benefit from the growth potential of new and innovative services, the study said.
The convergence of GSM and CDMA carriers behind the LTE standard is set to provide developers with an environment that helps take innovation to the next level, said 80 per cent of respondents.
Whilst many industry experts cite that innovation is coming primarily from emerging markets, the new study suggests that cellular powerhouses of North America and Asia will continue to flourish. Indeed, whilst 45 per cent of respondents suggested that the most innovative projects will come from high-growth emerging markets, such as India and China, 55 per cent believed that established markets would continue to innovate.
High-growth markets are clearly playing a more prominent role in the world of innovation. The increased level of competition from emerging markets is driving developed markets forward, proving that increased competition, wherever it comes from, can only ever have a positive effect.
“It was back in the summer of 2007 that the world’s media started talking and writing about an impending ’credit crunch’. The effects have been dramatic and far-reaching. There is, however, one group that thrives during times of hardship: innovators,” said Bill Gajda, Chief Commercial Officer at the GSMA.
“Necessity, it seems, really is the mother of invention.”
ITNewsAfrica.com
I could not agree more! Accountability and measurement are the cornerstones to business success and mobile has the ability to do both in real-time. There is a downside at the moment and that is the protectionism of the traditional agencies towards client budget spends. This is a knee-jerk reaction that does their clients no favours and stifles real creativity and innovation on both sides of the divide. There will always be a place for traditional media and mobile should be consumed as part of the mix to support campaigns and leverage new ground in the consumer space.