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Survey benchmarks online performance of SA political parties

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The first formal web site benchmarking survey and in-depth analysis of the Internet strategy of South African political parties was released today by World Wide Worx, finding that the Democratic Alliance has a substantial lead in online performance over its rivals.

The African National Congress comes in a distant second, narrowly ahead of the Congress of the People. The United Democratic Movement and Independent Democrats, in turn, are well behind COPE, while the Inkatha Freedom Party trails so far behind, its web presence is described as “damaging”.

Says Steven Ambrose, manage director of WWW Strategy, which conducted the analyses on behalf of World Wide Worx: “The DA site achieves only an average score from a usability point of view, but their content strategy sets them apart,”. Ambrose heads up the Webagility team of analysts. “Benchmarked against global best practise, the DA scores 81% on content strategy, against 64% by the ANC and 60% by COPE.”

The political parties lagged far behind global benchmarks in the use of global media and social networking sites like Facebook and YouTube.

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