PR agencies Rainier PR and sister agency Lighthouse PR, both part of the Loewy Group, have launched an eBook which examines the potential of digital PR, or ePR, for business-to-business companies.
Written by experienced consultants from the sister agencies, the eight chapters each cover a different area of digital PR and includes a primer on the topic, authoritative comment, case studies, planning tools and links to further information.
Called the A to E of Technology PR, the 20,000 word eBook is available in an Adobe PDF format as a download. A blog accompanies the book which it is hoped will become a definitive community for business-to-business tech marketing and PR professionals seeking to embrace the potential of media diversification.
The topic areas covered by the chapters in the eBook are as follows:
• Planning a digital PR programme
• Untangling the web: identifying the influencers
• Blogger and micro blogger relations
• Online communities: the reorganisation of business and the economy
• Pull not push: aggregation, tagging and social bookmarks for business
• Beyond words: podcast, webcast or vodcast?
• eBook and white papers: at last the paperless office?
• Final word: the legal position
As pioneers of the application of digital PR techniques in the business-to-business PR sector, Rainier PR has led the way with one of the first PR agency blogs in the UK. The award-winning Wadds’ Tech Blog is written by agency founder Stephen Waddington and launched in 2004. Since then both Lighthouse PR and Rainier PR have devised and executed numerous digital PR campaigns for their clients, many of which are profiled in the eBook.
“Digital media has wrongly been perceived as the domain of brands seeking to engage with consumer audiences. But there is massive potential for savvy enterprise organisations to use these techniques to engage with audiences. Our eBook examines what we’ve learnt over the last four years,” said Steve Earl, founder and managing director, Rainier PR.
“There is no better example of how changes in media influence have altered the tech landscape than the dominance of Google as a gateway to media. We now get more enquiries ourselves from Google than any other channel, because we’re ranked top in searches for terms such as ‘technology PR’ in the UK and US.”
