PayJoy, Baobab+ democratise mobile Internet for African countries

In an effort to expand access to high-quality solar home system solutions and smartphone technology to a billion people worldwide, Baobab+ is licensing PayJoy’s Checkout platform including its proprietary Lock technology. This will allow consumers to purchase a smartphone on the same pay-as-you-go basis as they already do Baobab+ solar solutions.

The Baobab+ and PayJoy partnership aims to democratise access to digital tools and technology in Senegal, Ivory Coast and Madagascar, bringing the social and economic benefits of the mobile Internet to unconnected populations. In addition to smartphone financing, Baobab+ is currently offering two specialised pay-as-you-go solutions:

• An EDUCA tablet preloaded with a selection of educational applications
• A BUSINESS tablet to help entrepreneurs optimise the performance of their business, including a simplified digital cash register solution to record sales, manage inventory, and track profit margins

The company plans to deliver new health, agriculture and education solutions in 2019. Tablets and smartphones provided via the pay-as-you-go model will also feature the Baobab app to give users access to multiple financial services. With pay-as-you-go as their first experience with credit, they could later become eligible for Baobab financial products and services.

Edited by Daniëlle Kruger
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