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In what would certainly be their biggest seller to date, Battlefield 3 distributor Electronic Arts claimed that the game has already shipped more than 10-million copies.

CEO John Riccitiello said at an investor call that the company has already received re-order from retail stores, even before the game has been officially released.
The game goes on sale today in Europe and South Africa, while it was made available in the US on Wednesday.
EA COO Peter Moore echoed the huge shipments, saying it was “biggest day one shipment the company has ever done,” and that it could “maybe double what we did on Medal of Honor.”
In terms of pre-orders, the title pre-sold three million copies to customers ahead of release.
Charlie Fripp – Consumer Tech editor