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The Haller Foundation and Mara Phones Boost Accessibility to Mobile Technology Across Rural Africa

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Luis Monzon
Luis Monzon
Journalist. Reach me at

Digital transformation has been actively and earnestly accelerated across Africa, with more companies and organisations than ever investing time, money and skills towards the goal.

This has been pushed even further by the effects of the worldwide COVID-19 pandemic.

According to the World Bank, Sub-Saharan Africa has been hit the hardest by the economic impact of COVID-19, with an estimated 23 million people in the region projected to be pushed into poverty by the pandemic.

However, there are regions in Africa that this transformation has struggled to reach due to long histories of extensive digital exclusion from even before the pandemic. In these rural areas, the adoption of digital technologies and devices can make a tangible difference to the communities that inhabit them, especially through the sharing of educational material and digital infrastructure.

This is why the Kenya-based NGO and UK-founded charity, the Haller Foundation, have launched the Haller Farmers App, a platform that leverages the ever-increasing availability of mobile connectivity in Africa to promote sustainable growth in rural communities and landscapes.

This is accomplished through the sharing of innovative and sustainable farming techniques needed to maximise food production and help build a thriving, self-sustaining community.

Within the App is 50+ years of local agricultural knowledge, with Haller describing the App as a “goldmine of information for smallholder farmers faced with the issues of climate change, land degradation and food insecurity.”

Haller says that all of the techniques demonstrated on the App are low cost and organic, meaning they can be readily transferred into routine farming practice.

Unfortunately, the rural communities that may need the Haller Farmers App the most are also the communities most unlikely to have mobile technologies readily available. In order to combat this challenge, the Haller Foundation has partnered with Mara Phones – the creators of the first high specification affordable smartphones manufactured in Africa.

Mara Phones focuses on creating inclusive employment for women and young people as well, helping to drive local economies. Now, through its partnership with Haller, and the donate a phone to a farmer scheme, Mara Phones’ affordable, high-tier smartphones are available to buy at a discounted rate of 10% simply by inputting the code ‘Haller‘ at checkout.

Any phone that is purchased through the scheme and using the code is then sent straight to Haller’s offices in Mombasa, Kenya, where the Haller Farmers App is pre-downloaded. The device is then distributed as donations to Haller’s ambassadors and community members who have not yet had direct access to Africa’s latest technological advancements.

Download the Haller Farmers App for free from the Google Play Store now, or click here to donate a phone to a farmer.

To find out more about this campaign you can get in touch with the Haller team at

By Staff Writer.

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