Citrix Appoints New VP of Emerging Markets


Citrix has appointed Amir Sohrabi as Area VP of Emerging Markets. He reports directly to Sherif Seddik, Senior VP and MD Citrix EMEA.

With over two decades of experience in sales management, business development, strategic planning and marketing, Sohrabi will drive the acceleration to cloud of customer environments in the region enabling both business continuity and digital transformation to new work models, including remote working.

“It is an exciting time to join Citrix,” says Sohrabi. “I am looking forward to helping Citrix customers across Emerging Markets build and implement innovative cloud and digital strategies.”

Before joining Citrix, Sohrabi most recently served as both COO and Head of Digital Transformation for Central and Eastern Europe and Middle East & Africa regions at SAS. In this and former roles at the company, he was responsible for the development and implementation of the strategy, engaging with key clients across all industries to support their digital transformation journey and develop this business.

“Today more than ever, our customers want to reimagine the future of work by deploying comprehensive secure digital workspaces that unify the apps, data and services that people need to be productive – anytime, anywhere, and on any device or platform. With Amir’s steady leadership and experience, and drive to build high-performing and diverse teams, Citrix is well positioned to continue an ambitious growth strategy in the Emerging Markets region,” says Sherif Seddik, Senior VP and MD of Citrix EMEA.

Edited by Jenna Delport
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