Facebook Introduces Avatars to Sub-Saharan Africa

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Facebook has launched a whole range of avatars that it hopes will give users across Sub-Saharan Africa new ways to express themselves online.

The social media giant says that these customizable digital personas are meant to allow users to engage in a more “personal and dynamic way” on Facebook and Messenger. Users can rely on these avatars to convey an array of emotions and expressions.

According to Facebook, users can use these avatars in comments, stories, messenger, and,in the future, they’ll be available to text posts.

“With so many emotions and expressions to choose from, avatars let you share your authentic reactions and feelings with family and friends across the app.”


“Facebook is home to some of your most personal content and we want to allow people to share and react to that content in the most personalized way possible,” says Nunu Ntshingila, Regional Director of Facebook Africa.

“We’re excited to give people more options to convey their identity on Facebook, allowing them to share in a more personal, light-hearted way.”

How to create a Facebook avatar:

To create your avatar, go to the Facebook or Messenger comment composer, click on the “smiley” button, and then the sticker tab.

Click “Create Your Avatar”.

You can customize your avatar with hairstyles, complexions, outfits, COVID-19 support stickers, and more.

Avatars include hundreds of global sticker packs and integrations with GIF providers and can also be shared across Facebook and Messenger by:

  • Setting as Profile Picture
  • Sharing to News Feed
  • Using on Gaming Profile

Edited by Jenna Cook
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