Vodacom, a telecommunications company, recently announced a partnership with rAge, which is said to be South Africa’s longest-running gaming, technology and ‘geek culture’ expo. This year’s event will take place from 27 to 29 September 2019. According to rAge, “Vodacom’s involvement and investment into the South African gaming and esports scene will be one of the biggest to date, by any brand.”
Vodacom, according to rAge, has been a long-time supporter of sports in South Africa and has previously contributed and invested in driving funding and growth in local sports. This move into the South African gaming scene is considered a natural progression for the company. “We have been following the South African gaming and esports scene intently over the past few years. Gaming and esports are one of the largest and fastest-growing industries in the world and South Africa is home to many gamers with an intense passion for it,” says Jorge Mendes, Chief Officer Vodacom Consumer Business, in an official press release.
From casual gamers who enjoy indulging in their passion from the comfort of their own home or on their mobile handset allowing them to participate in their passion anywhere, anytime, to those who compete in esports at a competitive level – and everyone in between – Vodacom’s vision is to become the Gamers Network of Choice. This partnership with rAge is just the beginning as it allows us to participate in a large entertainment market. As part of our long term commitment to the gaming and esports scene, Vodacom World, our Flagship Digital Mall will also play host to a variety of gaming events and experiences providing gamers with an opportunity to experience our network speeds and capability first hand,” Mendes added.
“This partnership with Vodacom is a significant surge forward for the gaming industry in South Africa, and particularly for rAge. It is another leap forward for the future of gaming in South Africa and I look forward to where this will eventually take us all. And now the Future is Exciting with ‘Vodacom rAge,’ said Michael James, Senior Project Manager, rAge.
Edited by Kojo Essah
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