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Playfre launches SongRoute service to help African artists monetize their work

June 29, 2019 • East Africa, Online & Social, Startups, Top Stories, West Africa

Chika Nwaogu, CEO of Playfre Africa.

Chika Nwaogu, CEO of Playfre Africa.

Playfre, the African music streaming service created by Chika Nwaogu, has launched a new service called SongRoute. SongRoute is designed to further help African artists monetize their music online. This latest service comes just shortly after the release of myPlayfre, which is designed to assist African artists in selling their music online without having to use a music aggregator.

SongRoute aims to assist African upcoming artist or well-known musician across the continent, to sell their music on music streaming platforms like Playfre, Google Play, iTunes, Spotify, Amazon, Deezer and many more. SongRoute will help artists achieve this without any cost to them.

“Playfre is growing rapidly by the day and this pleases me. I want to use this to help struggling artists out there to get their music across the continent to listeners that matter the most. With SongRoute I think this will be possible as we intend not to only to get their songs across the globe but to also promote them on our platforms to give them maximum exposure,” says Chika Nwaogu, CEO of Playfre Africa. “With this, African artists will quickly be able to get their songs on Playfre and over 400 plus more music stores across the globe for free,” added Nwaogu.

SongRoute comes with a suite of promotional services such as Playlist Pitching, Global Music Distribution, YouTube Monetization, Marketing, Piracy Protection, iTunes Carousel Pitching and many more. These services will be available to all African artists who sign up to the platform.

SongRoute is currently available in Kenya and Nigeria and will help African artists reach a wider audience that will expand across the globe, as well as combine with the Playfre platform to increase their fan-base within the African continent.

Playfre is an African music streaming platform that was launched on 1 May 2019. The platform offers users across Africa access to over 45 million songs for free. To date, Playfre has amassed over 2,000 registered users and over 150,000 streams.

Edited by Kojo Essah

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