FUJIFILM instax mini LiPlay launches in South Africa

instax mini LiPlay launches in South Africa
The instax mini LiPlay hybrid camera can connect to smartphones to print photos, while also introducing a unique voice-note feature.
FUJIFILM instax mini LiPlay launches in South Africa
The instax mini LiPlay offers a number of features never before seen in FUJIFILM’s line-up of point, shoot and print cameras.

FUJIFILM introduced its latest instant camera, the instax mini LiPlay at the FUJIFILM PrintLife Exhibition, currently taking place at Sandton City in Johannesburg.

Featuring never before seen in FUJIFILM’s line-up of point, shoot and print cameras, the mini LiPlay connects via an app to smartphones, and allows users to print any photo stored on that device. FUJIFILM is bringing together the best of its hybrid cameras, such as the SQUARE SQ20, and its portable smartphone printers, such as the SHARE SP-3 with this new device.

Bringing photos to life
Another exciting feature is live pictures. This unique feature allows take a picture of a friend, record a voice note (up to 10 seconds) for him or her via a button at the front of the camera, and then print out the photo. The print will feature a unique QR code which can be scanned by smartphone in order to listen to the recorded message. This is a first-time feature that can only be found on the instax mini LiPlay camera.

Do more than just take pictures
Spotting many firsts, the instax mini LiPlay allows users to save images on the device and select which one they want to print. Up to 46 images can be stored on the built-in storage space, with the device allowing for added memory via microSD or microSDHC cards. Users can select their best shots on the 2.7-in. TFT colour LCD monitor at the back, while also editing images on the fly.

The camera has six filters directly from the camera – black & white, sepia, stylish, vivid, poster of fish-eye and ten different creative frames to choose from, while 20 more are available from the instax mini LiPlay app. Through the app users can assign any of the frames to one of the camera’s shortcut buttons on the side to make in-camera editing easier.

The instax mini app can be used as a remote to snap a photo from a distance.

Size, Price and Availability
The instax mini LiPlay is the smallest and lightest camera in the instax range, coming in at a mere 255 g with photos printed in no more than 12 seconds.

Available in three stylish colours – Blush Gold, Stone White and Elegant Black, the camera is available in selected retail stores and online for a recommended retail price of R2 499. FUJIFILM instax mini photo paper is available in packs of ten or 20, costing in the region of R160 and R300 respectively.

FUJIFILM PrintLife Exhibition
The instax mini LiPlay debuted at the FUJIFILM PrintLife Exhibition, currently on display at Sandton City’s Centre Court. South Africans from all walks of life have submitted their favourite photos, which were then printed by FUJIFILM for free. A total of 3000 photos are currently on display, with this the first time the FUJIFILM PrintLife Exhibition is held on African soil. The PrintLife concept originated in Japan in 2006, with the exhibition making its way across the globe to countries such as Germany, Spain, Canada and the United States, amongst others.

The PrintLife Exhibition is running from 18 June 2019 until 24 June 2019, where visitors are able to not only browse the photos, but also interact with FUJIFILM X Series and instax cameras, amongst which the new mini LiPlay. Visitors can come to have their photo taken in support of WaterAid, with FUJIFILM X-Photographers presenting workshops for those wanting to improve their photography.

Edited by Fundisiwe Maseko
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