On Tuesday 30 January 2018, South African food delivery service, OrderIn, and ride hailing app, Taxify, announced that the companies will enter into a partnership. The companies believe that the deal will significantly expand the reach and offering of both companies who are looking to grow their customer base in South Africa.
The partnership will offer incentives to customers and additional earning power to Taxify drivers. “It all comes down to scale, with more scale we can offer greater efficiency to our customers and reduce our prices – even further,” said CEO and founder of OrderIn, Dinesh Patel.
The collaboration will be promoted through social media, in car and in app. Discount coupon codes will be offered to first time OrderIn and Taxify users and ongoing exclusive incentives will be made available to regular customers.
“We’re continuously on the look-out for innovative ways to incentivise our drivers and grow our customer base in local markets. The partnership with OrderIn was a logical next step for us,” says Operations Manager for Taxify, Sinako Cetyiwe. “As the saying goes – ‘the best way to a man’s heart is through his stomach.’”
Launched in 2012, OrderIn has a network of over 1 200 restaurants, in all the major metropoles. The locally founded business is the most affordable food app on the market with a R10 delivery fee. Taxify, which re-launched in South Africa in 2016, already operates in 20 countries worldwide. The global business has seen considerable success with its fairer, more transparent ride-sharing service.
“Our focus as a company has always been to provide our drivers with higher revenue-per-ride. We strongly believe that a happy driver means a happy rider. With this in mind, we seek strategic relationships that not only benefit our customers, but also boost the earning power of our drivers. The partnership with OrderIn offers just that. We’re looking forward to a long-term relationship with Dinesh and his team.”