Nigerian cake delivery startup WaraCake has expanded its offering with the launch of a new online gifting platform, WaraGifts.
WaraCake, which launched in 2015, is an online marketplace for independent bakers and confectionary makers, which enables customers to purchase their cakes and have them delivered to any location in Lagos and Abuja.
The startup raised an undisclosed amount of funding from former Jumia and Konga executive Onyeka Akumah shortly after launching, and in 2016 was selected to join the Tony Elumelu Entrepreneurship Programme.
WaraCake is now expanding its service, to create a complete gifting experience for its users, via the new WaraGifts platform. WaraGifts focuses on the careful selection of merchants who retail unique gift items only. The platform is launching in Lagos with 150 gift options available on its platform, with plans to add more in an attempt to offer customers a unique Christmas shopping experience.
“The WaraGifts brand will gradually position itself as a brand delivering unique gifting experiences in Africa,” says Olatunde Ayilara, chief executive officer (CEO) of WaraCake and WaraGifts.
The new platform is launching with a view to gaining traction in the run-up to the Christmas season and grow thereafter.