Blockchain technology can be applied in various ways. However, it is the invention and use of cryptocurrencies like bitcoins that has had the greatest impact in popularizing the technology. The value of bitcoins, for instance, has risen steadily for the last couple of years indicating increased demand.
Due to the increased popularity and knowledge of cryptocurrencies, more entrepreneurs are creating blockchain startups to provide various services. Therefore, if you are aspiring to create a blockchain startup you have more competition to face-off with compared to maybe one year ago. However, by employing the right Bitcoin SEO techniques you can ensure your startup stands out from the rest.
Search Engine Optimization – SEO
Search Engine Optimization (SEO) is a technique used to ensure that your website is among the top search results. You can use SEO professionals to streamline (optimize) your website so that when a word related to your area of specialisation is searched, your site appears first.
When searching for information online, most people do not go past the first page of results. If your site is not on page one or is at the bottom of page one of search results, not many people will click on it. In that case, you would be losing out on important website traffic.
Best Bitcoin SEO Techniques to Boost Ranking
Hire SEO professionals
You can learn about SEO techniques online and apply them yourself. However, this can only work for a limited extent and will eat into time you would have used to create content for your site. It is, therefore, better to hire a professional agency to optimize your site.
Select a suitable keyword
Without appropriate keywords, all other aspects of Bitcoin SEO techniques are useless. Most of the SEO agencies will do this for you. However, there is no harm in helping them come up with suitable keywords that will attract people to your site and also push it to the top of the search results.
Include multimedia content and caption it
Including multimedia content in your blockchain startup site makes the content more captivating to the visitors. However, the multimedia content has no effect on your ranking if it is not captioned appropriately. Including a keyword in the caption greatly boosts your ranking on search results.
Posting relevant and informative content will ensure that the site visitors keep them coming. This will improve your site’s popularity, which in turn will boost the ranking.
Actively monitor your rating
After you have implemented these techniques, use the incognito window to search for words and phrases related to bitcoins and blockchain startups. By using the incognito window, you will get the real ranking without bias based on your previous searches and thus gauge the effect of the Bitcoin SEO techniques you have been applying.
As an internet-based business you need to be among the top search results in your area of specialization. If not, you will be losing on essential website visitors and potential clients. Using the right SEO techniques will help you solve the problem by boosting your ranking.