Premium mobile phone brand, TECNO Mobile, had unveiled its latest handset, Camon CX, to hit the African market at an event in the Kenyan capital.
Designed specifically for young, independent smartphone users, the latest handset will be the “Selfie Camera” for this market’s generation. The Camon CX will be available in 41 countries across Africa, the Middle East and Latin America, allowing consumers to take brighter, clearer and faster selfies than ever before. Since the Camon series was introduced in 2015, over 5 million handsets globally have been sold, helping consumers experience high quality selfie technology at the touch of a button.
Securing their position as the leading smartphone provider in African markets such as Nigeria, Tanzania, Egypt, Kenya and Cameroon, TECNO Mobile has adopted the latest visual technology in the Camon CX.
The smartphone uses a smart image sensor composed of 16 mega pixel sensors in the front camera, coupled with unique ‘4 in 1’ technology. Each pixel sensor detects light, captures individual images and converts the information into signals before forming the final image, resulting in selfies that are 30 per cent brighter, capturing special moments perfectly.
The ‘4 in 1’ technology also pairs effective denoising technology, obtaining a signal-to- noise ratio (SNR) 1.7 times better, with the newest Smart Denoise technology to produce amazingly clear images even in low light. The dual-front flash feature goes further, and allows Camon CX users to take amazing quality selfies in dark environments where previous artificial light would blur and distort images. The smartphone also includes features such as a customised ring flash, light speed charge and a 5.5 inch FHD (Full High Definition) screen, all allowing for ease of use on the go as well as the best quality images.
TECNO, part of Transsion Holdings, has had over 25 per cent of market share in Sub-Saharan African countries since 2014. Sales in the African market reached 25 million devices in 2015, including 9 million smartphones. Globally, it sold 60 million devices last year while the sale of smartphones manufactured by the company increased by 40 per cent.
Speaking at the global launch of the Camon CX smartphone, Stephen Ha, General Manager of TECNO Mobile, said: “We are very excited to unveil the Camon CX, as our latest smartphone. The phenomenon of the selfie has in recent years taken over smartphone usage, and photo quality is important to not just younger consumers but increasingly wider age demographics. “We have made a conscious effort to adopt the latest technology to provide consumers with the highest quality mobile experience, something that is a top priority for TECNO Mobile.”
Beehong Hong, Transsion’s Chief Marketing Officer, also commented: “The launch of the Camon CX is the latest example of where TECNO Mobile provides quality products at affordable prices across many different markets. “This device is particularly exciting for us as we tap into new technology, delivering consistent, superior image quality whilst still offering an easy-to- use device. “We strive to maintain TECNO’s position as the most popular smartphone provider in the African market by utilising new technologies as we have done here.”
Staff Writer
The launch was really a successful one, it’s sure to expose Africa to the world especially with their partnership with Man city.
The Camon CX’s specs has me so amazed! I love this phone, 16MP Front camera with dual flash, 16MP Back camera with dual flash, wow wow wow.
Superb device. Perfect for selfie lovers. I’m in awe of this phone already.
Yeah, me too, it’s the perfect phone for a time like this, Great camera, Android 7.0 Nougat, 4G LTE enabled etc
Is it okay to say like all the Camon series, the CX is no different as it’s all about the camera. And it’s affordable too
Tecno has continued to grow and the acceptance by it’s numerous customers all over is significant. With this new Camon CX, they’ve shown that they are committed to improving on their phones too.
Yes, the phone even has an improved battery with fast charge and the camera, both front and back is really very special.
Picture taking is very essential oh, glad Tecno has taken the initiative to create phones that provide these amazing pictures as well as it just being a complete phone.
Picture taking is very essential oh, glad Tecno has taken the initiative to create phones that provide these amazing pictures as well as it just being a complete phone.
Tecno has really raised the bar high with the Camon CX! This phone is really good, I can’t lie.
I love the strategy and understanding of the African market. Kudos to them