South Africa: New startup plugs into e-commerce boom

According to, online shopping is still relatively small compared to the UK and the US, with annual sales values of between R6-7 billion, however it is growing at a rate of between 25 and 35% year-on-year – which presents a huge opportunity for retailers. Good Buy Jo, a curated website of some of South Africa’s leading online retailers, aims to partner with ecommerce owners to take advantage of this boom with a risk free advertising solution.

Good Buy Jo offers consumers a place where they can search for things they want across multiple online stores in one location. It is where customers begin their online shopping journey where they have choice, browsing power in one central place and access to deals and promotions, based on their unique interests.

Good_Buy_Jo“Our retail partners are already enjoying a new customer base,” remarks Good Buy Jo co-founder, Pierre Dorfling. “Shoppers are being driven through targeted traffic to the point of purchase, which means we don’t take any sales or traffic away from existing online stores. We enhance their customers’ experience and offer shoppers a ‘sales alert’ feature where they can get notified about sales as they happen across multiple stores, on brands they like.

As digital marketers by trade, the founders designed Good Buy Jo as a marketing tool for retail marketers and uses a built-in relevance engine. This learns from shoppers – their behaviors, browsing history, interests and likes and help brands target customers based on a series of psychographics:

“For example, research insight shows us that people who love pets are often more into gardening. So a brand selling pet products can use Good Buy Jo to target not only pet lovers, but also cross-sell to garden lovers and vice versa,” adds Dorfling.

Good Buy Jo is a free solution for online shoppers, and offers a complete risk reversal solution to ecommerce owners. Advertisers should do more to help ecommerce owners convert traffic into sales and not just rely on PPC and CPM to earn revenue. Ecommerce startups are suffering severe advertising fees and battling to get off the starting blocks with the exorbitant rates of campaigns.




Staff writer