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Online fashion portal Madichaba now live

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MadichabaConsumers are faced with numerous online shopping destinations that sell a wide range of products including: electronic gadgets, books, entertainment, clothing, shoes and accessories. According to online retailer, Madichaba, studies show that South Africans are not averse to eCommerce and the numbers of people shopping online increase annually.

It is with this growing trend and love of fashion that Madichaba Milosevic has decide to take her passion online. Madichaba through her online fashion shopping platform, is aiming her products at the emerging and existing middle class market. features local and international well-known and unknown brands. The site aims to bring to online shoppers exciting, uncomplicated fashion and comfortable styles. According to the company, the shop caters for a variety of individuals.

According to the online retailer, the Madichaba online shopping platform has been designed using best practice and industry-standard eCommerce platforms that are available in the market, so the users shopping experience is seamless, convenient and secure.

According to Madichaba, historically fashion has shaped societies, different styles and created a particular social group in communities and sense of belonging… especially within the African communities in South Africa. Madichaba is a fashion entrepreneur in the digital world whose core fashion values and sense for style are firmly rooted in the community she grew up in. “Being limited in so many ways historically, it was always a way of life for us and a statement to express ourselves through fashion – from Florsheim, Bally to All Stars. No one could take fashion away from us.”

Madichaba concludes by saying: “We all love to look great and complete our Souls! Best friends come in different forms; mine is shopping anywhere.”


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