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Xbox enters renewed focus on gaming

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Newly-appointed Head of Xbox at Microsoft Phil Spencer, announced yesterday that Microsoft’s Xbox Division will refocus the department of gaming, where his predecessor tried to focus the Xbox gaming console on multimedia.

Microsoft's Xbox One console (image: Microsoft)
Microsoft’s Xbox One console (image: Microsoft)

“This past year has been a growth experience both for me and for the entire Xbox team. We’ve taken feedback, made our products better and renewed our focus on what is most important, our customer. Our mission is to build a world-class team, work hard to meet the high expectations of a passionate fan base, create the best games and entertainment and drive technical innovation. As we continue forward, this renewed focus and mission will be a foundational part of how I lead the Xbox program,” Spencer said in a statement.

He later went on to clarify what exactly he meant, and added “I’m gonna lead with a gaming focus and making sure that’s where we’re led. That’s the North Star for the organization,” to technology website Engadget.

Under Spencer’s guidance, he added that he wants Xbox to be viewed in the same light as other products, and wants a seat at the leadership table.

“The Xbox team, the Xbox leader (me) sitting at the same leadership table as Terry (the Windows team leader, the Windows Phone OS team leader) really helps us look at gaming as that first-class citizen across all Microsoft platforms,” he concluded.

Charlie Fripp – Consumer Tech editor

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