MapIT renames to TomTom South Africa

TomTom’s GO series features four, five and six-inch screen size options to choose from, with resolutions rivalling some of the best smart phones available. (image: TomTom)

mapIT is pleased to announce that, as part of a local rebranding strategy, the company name is officially changing from mapIT to TomTom South Africa.  The rename is an opportunity for the company to leverage a well-known and global brand, TomTom, and be in the position to enable the company to fortify and strengthen their local services, global product offerings, and accomplish growth objectives.

The company name is officially changing from mapIT to TomTom South Africa.  (image: TomTom)
The company name is officially changing from mapIT to TomTom South Africa. (image: TomTom)

The company stated clearly it will remain a separate operating division within the TomTom group representing the new Emerging Markets Licensing Business Unit that focuses on licensing TomTom data to clients and partners.

mapIT has been operating successfully in South Africa and across Africa since the beginning of 2002 providing businesses with TomTom Map Data and Traffic Services along with the deCarta LBS (Location Based Services) and Micello Indoor Mapping platforms. Having been acquired by TomTom from the Times Media Group in May 2013, the ongoing evolution and intensification of this brand was inevitable.

Etienne Louw, MD of mapIT and Director of Sales & Marketing for TomTom Africa commented “For our partners and clients its ‘business as usual’, and our mission for TomTom South Africa remains simple, “to be the leading international enabler of accurate location-based platforms throughout South Africa by delivering precise geospatial content, enriched LBS enabling technology supported locally”.

The company also announced the adoption of an international standard for representing any location, a Mapcode. This revolutionary addressing system will affect businesses operating in SA and across Africa. mapIT will be incorporating mapcodes into every part of its technology value stack offered to clients and partners. The South Africa Post Office (SAPO) will be incorporating mapcodes into the SAPO National Address Databases.

Staff writer