Airtel Africa appoints Innovation Director

Bharti Airtel has announced the appointment of Willie Ellis as the new Product and Innovation Director for Africa.

Andre Beyes, Airtel Africa Chief Marketing Officer (CMO) announced the new Airtel Africa Product and Innovation Director, Willie Ellis (image source: file photo)

Ellis, who was the managing executive responsible for creating and leading IT and billing, products and services, technology strategy, architecture and planning at Vodacom South Africa, brings with him over 16 years of experience in the telecommunications industry.

“Airtel intends to be at the forefront of mobile innovation that has direct benefit to millions of customers especially in voice, data and content,” said Andre Beyes, Airtel Africa Chief Marketing Officer.

“We are making bold steps in bolstering our ability to produce and commercialise world class products, whilst enhancing our innovation credentials in a rapidly evolving voice and data communication environment. We will use consumer insights to develop and roll-out innovative, best-in-class products and services that delight our customers every day and create a high degree of differentiation,” said Beyes.

Staff Writer