In a statement, the firm said its unique multimedia sharing technology on LG Optimus 7 will allow users to enjoy content on the phone across today’s digital platforms with a simple finger flick.
“This preinstalled feature allows users to send files directly from the phone’s media galleries, without having to leave for another application. The phone will automatically display compatible devices in the same Wi-Fi zone and let users literally flick media files to the targeted device.
“Users can transfer multimedia saved on their phones — 720p HD videos, high-resolution photos and high-quality music files — wirelessly to their TV or home theater system,” said George Mudhune, LGE Regional marketing manager, East Africa.
Mudhune said the unique media file-sharing technology will be embedded in upcoming LG Optimus 7 smart phones, which will go on sale early in the fourth quarter of this year.
With more than 240 leading consumer electronics brands adopting the media sharing technology, DLNA is expected to set a new industry standard for home entertainment.
Speaking at the IFA 2010 Consumer Electronics Show in Berlin, Germany where LG Electronics showcased the technology, Ki Wan Kim, CEO of LG Electronics Middle East and Africa said the DLNA-based technology and its unique feature is a direct response to the growing need for technologies that empower users to share multimedia content across electronic devices.
“LG Optimus 7 smartphones will be at the center of a complete entertainment experience, representing LG’s leadership in mobile convergence,” he said.
BRIAN ADERO in Nairobi, Kenya
