Commenting on the alliance, Sherif Bakir, Head Of Marketing Services, Vodafone Egypt, said “Our alliance with Comviva brings added-value to our business and we are excited about the greater convenience, flexibility and simplicity we will be delivering to our customers with PreTUPS™. We are also confident that Comviva’s PreTUPS™ will enable improved access to mobile services, via the varied denominations on offer and the improved delivery and distribution of traditional voucher-based products. By providing diverse, easy-to-use and accessible top-up solutions to our customers, we will be able to increase our market penetration. Our customers will no longer need to visit retailer outlets to top-up their accounts, as PreTUPS™ will enable top-up from practically anywhere.”
Speaking on the occasion, Manoranjan Mohapatra, CEO, Comviva said, “Our PreTUPS™ solution has received overwhelming acceptance from operators and subscribers in emerging markets, with millions of mobile prepaid subscribers now enjoying the ability to top-up their accounts with any amount. We have successfully deployed our next generation PreTUPS™ prepaid solution for over 25 leading mobile operators across the globe.”
Comviva is leading provider of prepaid solutions which enable electronic transfer of talk time, and provides a method of directly and indirectly topping-up talk time in the subscriber’s prepaid account via various access channels, including STK, web, SMS, and USSD.
“PreTUPS™ has broken the conventional prepaid service delivery chain and replaced scratch cards, allowing operators to vend prepaid talk time in electronic form over existing distribution channels. With PreTUPS™, operators are able to serve the lowest income segments of the market cost-effectively and thereby expand their customer base, which ultimately translates into a more thriving economy and greater economic growth,” commented Sabri Amireh, Vice President, MENA Region, Comviva.
