Mobile operator Tigo Rwanda, has slashed call rates by 88,9% and SMS rates by 95% in response to intense competition in the industry.
The promotion, only available for the next six months, is applicable for Tigo to Tigo calls. Users would pay Rwf10 per minute instead of current Rwf90 and Rwf1 per SMS instead of Rwf20, as part of the company’s strategy to increase marketshare, writes the local daily The New Times.
Tigo competes with Rwandatel and MTN Rwanda and the new strategy has already helped the company to obtain 5% of the local market share, according to Marcelo Alema, Tigo’s CEO.
According to Alema, competition in the telecom industry is beginning to intensify, which brings good news for customers, as they benefit from a variety of choices.
Tigo previously launched an offer targeting students and low income earners, where it increased talking-time on the 300 airtime voucher card from three minutes to 30 minutes, with one month availability.
